The Fragrance Foundation
Scent MemoriesNFD

HOT OFF THE PRESS

Hot off the Press 2017

 

What happened?

The Fragrance Foundation UK hosted its annual Hot off the Press event on Wednesday 1st February at The Ham Yard Hotel.

Over 150 influential industry guests arrived for the Breakfast Briefing offering attendees insight into trends and opportunities within the Fragrance market.

Guests enjoyed a networking breakfast before a series of insightful presentations from Google, Imogen Matthews, Magnetic Media, My Market Insight & NPD.

 

Key findings…

 

300 million fragrance queries in 2016 – 15% increase Year on Year

55% of queries are on Mobile

4 in 5 consumers are open to buying fragrance online

(Google)

72% of people like to receive fragrance as a gift

Key to remember: “I like the smell” is the reason 90% of people buy!

44% Global Launches in 2016 were unisex

(Imogen Matthews)

In 2016, almost 81% of fashion and beauty brands were pursuing an influencer marketing strategy

Magazine channels are 77% more critical to building confidence in products than social media.

(Magnetic)

There are now 538 fragrance brands vs. 461 in 2010

350 fragrance products advertised in 2016 vs. 323 in 2010

The Candy Perfume Boy was the blogger with the most fragrance product mentions

(MyMarketInsight)

In 2016 – the Fragrance market was worth almost £1.3 billion in value, with growth of 1.4%.

Brexit in June/July recorded the lowest level of consumer confidence in past 2 years

Niche/luxury fragrances cost £125+ contributed to 1/3 of the market growth

(NPD)

 

What did the attendees think?

“Great insights relating to product and industry trends which will help shape strategy.”

“This was a great event and the content offered was excellent; really insightful and relevant to our industry. Looking forward to the next one!”

Email info@fragrancefoundation.org.uk for more information. 

 

Sue Todd (Magnetic Media), Imogen Matthers, Linda Key (The Fragrance Foundation), Aileen Dalisay (Google), Mike Ramseyer (MyMarketInsight) & Teresa Fisher (NPD)

 

Hot off the Press 2016 - 2nd February

 

The annual event is a networking breakfast followed by presentations from some of the most accredited and influencial beauty research analysts in the industry. We were joined this year by Google, Imogen Matthews, Magnetic, My Market Insight and NPD as they offered their knowledge and expertise to our eager guests.

 

We we incredibly priveledged to gain an insight in to so many aspects of the industry, with many facts and figures that surprised and intrigued us. Imogen Matthews offered a thought provoking idea that 'originality and creativity are being sidelined in a rush to get products to market', whilst Aileen Dalisay at Google suggested that we are 'living our lives from one screen to another' to highlight the importance of online content. 

 

A huge thank you goes to all of our presenters for all of their hard work. If you would like to see the pictures from the event, please visit out Facebook.

 

 

Hot off the Press 2015

On Tuesday 3rd February we were delighted to hold Hot Off The Press at The Ham Yard Hotel. Hot off the Press is a Fragrance Foundation breakfast briefing offering a review of 2014’s fragrance trends, covering sales, press and online marketing.

Guests enjoyed a networking breakfast in the Dive Bar before moving through to cinema room for a series of insightful presentations. We commenced with Teresa Fisher, Senior Account Manager at The NPD Group.  Teresa took us into the consumer habits of 2014 and particularly emphasized the importance of personalization in today’s market.

Our second presenter was Mike Ramseyer, CEO at MyMarketMonitor. Mike focused in on fragrance in the media in 2014 vs. 2013, social and online media over the Christmas period in 2014 and a look at fragrance and retail promotions in 2014.  Finally, Alice Rock, Industry Manager at Google, gave a third angle to fragrance in 2014. She talked us through the latest trends across the search engine and YouTube to uncover insights as to how today’s consumer is researching and purchasing fragrance online.

We would love to thank all our presenters for providing us all with a valuable insight into the fabulous world of fragrance and positive views on what is to come!

‘Thank you again for the quality of this event, I really enjoyed it.’

‘A great event, very interesting and great to leave with insight that you can then use in conversations throughout the day and going forward when building launch plans! Well done’

 

Teresa Fisher, Mike Ramseyer & Alice Rock

Mike Ramseyer, Alice Rock & Peter Norman- Chairman of The Fragrance Foundation 

 

Hot off the Press 2014

 

On Tuesday 4th February we were pleased to host Hot off the Press 2014 at The Soho Hotel, where our members benefited from insight into trends and opportunities within the Fine Fragrance market, covering both sales and press marketing.

June Jensen from The NPD Group & Mike Ramseyer from MyMarketMonitor provided insightful comments on 2013, with June focusing on sales trends & Mike looking at PR & Editorial. 

This fascinating morning was attended by over one hundred members of The Fragrance Foundation.

 

June Jensen (NPD) & Mike Ramseyer (MyMarketMonitor)